You Already Know

£11.99

A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition. In ‘You Already Know’, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don’t even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act. Grounded in Huang’s pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What’s stopping you from unlocking your full potential? You already know.

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A Financial Times best book of 2025

'This is the guide you've been waiting for'
Steve Chen, co-founder, YouTube

‘Masterfully reveals how to combine the rigour of data with the nuance of personal experience – and make better decisions in every aspect of life’
Annie Duke, author of Thinking in Bets

You Already Know reveals how to harness your intuition – your brain’s natural blend of experience and data – to make smarter decisions and achieve more.

Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random – it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.

Weight 0.19 kg
Dimensions 19.8 × 13 × 1.8 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

288

Language

English

Edition
Dewey

153.44 (edition:23)

Readership

General – Trade / Code: K