Sports management & facilities

Life is a beautiful game – but how should you play it? For Sven-Goran Eriksson the game is almost over. As one of the world’s most revered and respected football managers, he has led some of the finest sportsmen on Earth – led them to great victories as well as heartbreaking defeats. But to reach dizzying heights, you must risk crushing lows. And, always, there is the next challenge. Now, facing life’s ultimate test, Sven looks back on what he has achieved, experienced and learned over a lifetime in service to the beautiful game of football. It is a journey that has taken him, from a small club in his native Sweden, across every continent, competing on the world’s stage. Recently diagnosed with terminal cancer, Sven talks candidly about his extraordinary successes (as well as overcoming his failures). He shares the lessons he has learned on the way – about life, leadership and love.