Cognitive studies

  • The ideological brain

    £22.00

    The human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inputs and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. Whether our ideologies are far-right, far-left, nationalist, religious, or even progressive, they simplify our understanding and give us organizing frameworks through which to act and interact with others. But ideologies come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform us, making us less sensitive and adaptable. Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours.

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  • Fluke

    £10.99

    If you could rewind your life to the very beginning and then press play, would everything turn out the same? Or could making an accidental phone call or missing an exit off the highway change not just your life, but history itself? And would you remain blind to the radically different possible world you unknowingly left behind? In ‘Fluke’, myth-shattering social scientist Brian Klaas dives deeply into the phenomenon of random chance and the chaos it can sow, taking aim at most people’s neat and tidy storybook version of reality. The book’s argument is that we willfully ignore a bewildering truth: but for a few small changes, our lives – and our societies – could be radically different.

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