Rubin, Gretchen

In a text that’s crammed with big, provocative ideas, Rubin shows readers how to create the habits that will transform their lives, even if they’ve failed before. The secret, Rubin explains, is to pinpoint the specific strategies that will work for us. From finding the right time to begin a new habit, to setting up a counter-intuitive system of reward, to using the pleasure of treats to strengthen our good habits – Rubin identifies the 21 strategies that will allow every reader to find an effective, individual fit.