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The classic bestseller that changed how the world thinks about football
'Quite magnificent – a sort of Freakanomics of football.' Jonathan Wilson, Guardian
'If you're a football fan, I'll save you some time: read this book' Daily Telegraph
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The football World Cup is the biggest sporting competition on Earth – a chance every four years for the greatest players to win international glory, and a month-long media spectacle that’s watched by an audience of billions. But the tournament has changed beyond recognition since the inaugural event in Montevideo, Uruguay, in July 1930. What was once a semi-professional meeting beset by haphazard play has evolved to become a game of multinational buyouts, dubious ethics and questionable aims – and the new era of football has much to tell us about the globalised world. Simon Kuper is among the vanishingly small number of writers who have attended every World Cup since 1990. This is his journey to find the heart of football, through the nine tournaments he’s experienced first-hand.
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