Moral ambition
£20.00The inspiring, life-changing new book from global sensation Rutger Bregman, Moral Ambition shows how you can use your time – and your talents – to change the world
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The inspiring, life-changing new book from global sensation Rutger Bregman, Moral Ambition shows how you can use your time – and your talents – to change the world

It’s a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. And its roots sink deep into Western thought: from Machiavelli to Hobbes, Freud to Pinker, the tacit assumption is that humans are bad. Humankind makes the case for a new argument: that it is realistic, as well as revolutionary, to assume that people are good. When we think the worst of others, it brings out the worst in our politics and economics too. In his long-awaited second book, international-bestselling author Rutger Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society. It is time for a new view of human nature.

We live in a time of unprecedented upheaval, when technology and so-called progress have made us richer but more uncertain than ever before. We have questions about the future, society, work, happiness, family and money, and yet no political party of the right or left is providing us with answers. So, too, does the time seem to be coming to an end when we looked to economists to help us define the qualities necessary to create a successful society. We need a new movement. Rising to the challenge, Rutger Bregman outlines his vision for a truly egalitarian society.
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